Shift Posting Strategy Toward Reels
Sarah Jannetti's Reels are already outperforming their overall content with a 0.13% ER versus their account-wide 0.1% ER.
Details
Industry benchmarks confirm Reels get higher reach for accounts under 50K followers — and at 12,986 followers Sarah Jannetti sits squarely in that window. Prioritize Reels as their primary format to maximize algorithmic reach and close the gap toward the micro-tier benchmark of 2.5–35% ER.
