Shift Content Mix Toward Carousels
The posts ER (0.46%) closely tracks the static image benchmark (0.45%), suggesting the 20 analyzed posts lean heavily on single images rather than higher-performing formats.
Details
Carousels benchmark at 0.55% ER industry-wide, so testing 2-3 carousels per week could help close the gap toward the 2.5-5% micro-tier average ER currently missing.
