Replace Reels With Carousel Posts
Reels are underperforming at 0.09% ER compared to an already-low Posts ER of 0.14%, while industry benchmarks show Carousels average 0.55% ER — more than 6x the current Reels performance.
Details
Shift at least 3 of the next 5 uploads to carousel format, using multi-slide storytelling or step-by-step content to maximize swipe-through interactions. This single format switch targets the highest-performing content type in this tier without requiring any follower growth.
