Overhaul Reels Content Strategy
The Reels ER sits at just 0.15%, far below the industry Reels benchmark of 0.52% and dramatically underperforming the Posts ER of 1.81%.
Details
Since static/carousel posts are clearly resonating better, Akash Yadav should shift the content mix toward more feed posts and carousels while auditing what's failing in Reels (hooks, pacing, audio) before investing further production time there.
