Shift Budget Toward Posts Over Reels
The Posts ER is 18.29% compared to the Reels ER of just 2.12% — a staggering 8x performance gap.
Details
Despite industry benchmarks suggesting Reels get higher reach for accounts under 50K followers, the audience is clearly responding far more to the post format, so prioritize publishing carousel or static posts to protect the exceptional 15.52% overall ER. Aim to maintain at least a 3:1 ratio of posts to Reels until the Reels ER climbs closer to the posts baseline.
