Convert Posts to Comment-Driving Reels
Simridhi Makhija's Reels are dramatically outperforming static posts — 92.1% ER on Reels versus 4.58% on posts — yet the like-to-comment ratio sits at 156.3:1, signaling that audiences are passively consuming rather than conversing.
Details
End every Reel with a direct, single-question CTA (e.g., 'Comment YES or NO below') to convert passive viewers into commenters and push the median comment count above the current 50. Given that industry benchmarks show Reels command a 20-40% brand deal premium, increasing Reel output also directly strengthens the $2,000-$10,000 per post rate card.
