Shift Post Mix Toward Carousels
Truffle| The Adventure Cat's Posts ER is 12.63% versus Truffle| The Adventure Cat's Reels ER of 7.49% — a 5.14 percentage point gap that signals Truffle| The Adventure Cat's audience responds significantly stronger to static or carousel formats.
Details
Given that industry benchmarks show carousels lead all formats at 0.55% average ER, doubling down on carousel posts should protect and extend Truffle| The Adventure Cat's already excellent 11.07% overall engagement rate. Aim to make at least 60% of Truffle| The Adventure Cat's next 10 posts carousels, using multi-slide storytelling or step-by-step content to maximize swipe-through behavior.
