Replace Reels With Carousel Posts
Silenus Run Club Reels are underperforming at 1.81% ER compared to Posts at 2.66% — a gap of 0.85 percentage points.
Details
Industry benchmarks show carousels lead all formats at 0.55% average ER, meaning shifting the content mix toward multi-image carousels (e.g., run recaps, training breakdowns, gear comparisons) is the highest-leverage format swap. Aim to replace at least 2 of the next 4 Reels with carousels and track whether the median likes climb above the current 57.5.
