Shift Budget Toward Reels Immediately
Reels are generating a 16.64% engagement rate compared to just 3.29% on posts β a 5x performance gap that is not being fully exploited.
Details
Industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and at 6,322 followers πππ sits squarely in that high-leverage zone. The account should aim to make at least 60% of the next 10 uploads Reels to compound that reach advantage and push the overall account ER above the 3.5% nano-tier floor.
