Shift Feed Strategy Toward Reels
Reels are outperforming static posts by a significant margin — 6.44% ER versus 1.74% for posts — yet the overall account ER sits at 1.97%, suggesting Reels make up a small portion of the 23 analyzed pieces of content.
Details
Industry benchmarks confirm that Reels get higher reach for accounts under 50K followers, and Shwetha Vasan's 7,171-follower account falls squarely in that high-benefit zone. Aim to publish at least 3 out of every 4 new pieces of content as Reels to pull the blended ER closer to the 3.5-8% nano-tier benchmark.
