Shift Reels Budget Toward Carousel Posts
Shweta Rohira's Reels are underperforming at a 0.45% ER compared to Shweta Rohira's Posts ER of 0.77%, and industry benchmarks show carousels average 0.55% ER versus Reels at 0.52% — making carousels the stronger format for mid-tier accounts like Shweta Rohira.
Details
Aim to replace at least 2 of Shweta Rohira's next 5 Reels with carousel posts that invite swipe-through behavior, such as step-by-step guides or multi-part storytelling. This format shift directly targets closing the gap between Shweta Rohira's current 0.66% overall ER and the 1-2% mid-tier benchmark.
