Shift Feed Strategy Toward Carousels
SHRUTI | Skincare Wellness Fashion's current engagement rate of 0.1% is roughly 10-20x below the 1-2% benchmark for mid-tier accounts (100K-1M followers), signaling that SHRUTI | Skincare Wellness Fashion's content format mix needs an urgent overhaul.
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Industry data shows carousels average 0.55% ER — the highest of any feed format — compared to static images at 0.45%, making them SHRUTI | Skincare Wellness Fashion's best lever for closing the gap. Audit SHRUTI | Skincare Wellness Fashion's last 20 posts and replace at least 50% of single-image posts with carousel formats, using slide 1 as a hook and slides 2-10 to deliver outfit breakdowns, styling tips, or before/after looks that reward swipe-through behavior.
