Shift Content Mix Toward Reels
The Reels ER for SHRUTI SINGHAL sits at 6.01% versus just 1.87% for standard posts — a more than 3x gap.
Details
Since Reels also get higher reach for accounts under 50K followers (the account is at 3,993), prioritizing Reels as the primary format can lift the overall 1.88% ER closer to the nano-tier average of 3.5-8%.
