Shift Posting Mix Toward Carousels
Shruti Aanand's Posts ER of 1.55% already outperforms the Reels ER of 1.13%, signaling that the audience responds more strongly to static or multi-image formats.
Details
Since industry benchmarks show carousels lead all formats at 0.55% average ER, leaning into carousel posts — aiming for at least 60% of the feed content — can compound the existing posts advantage and push the overall 1.24% account ER closer to the top of the mid-tier 1-2% benchmark range. An audit of the last 28 posts can identify which carousel topics drove the highest likes to replicate those themes in the next 4 scheduled posts.
