Shift Budget Toward Reels Immediately
Shruti Sonawane's Reels are generating a 78.04% ER compared to just 0.77% on static posts — that gap is too large to ignore.
Details
Given that 73% of brands prioritize engagement rate over follower count, a Reels-heavy content calendar directly strengthens their brand deal positioning within the $1,000–$5,000 per post range. Aim to replace at least half of their current static post schedule with Reels to pull their overall account ER closer to the 1–2% mid-tier benchmark.
