Shift Budget Toward Reels Production
Shreya Bisht's Reels are outperforming their posts by a significant margin — 11.71% ER versus 4.17% ER on static posts — and industry benchmarks confirm Reels get higher reach for accounts under 50K followers like Shreya Bisht's at 12,335.
Details
Aim to increase their Reels output to at least 60% of their weekly content mix, prioritizing formats that have already proven to drive that 11.71% engagement spike rather than splitting effort evenly across formats.
