Shift Posting Mix Toward Carousels
The Posts ER is 4.35% versus the Reels ER of 3.33%, meaning static and carousel posts are already outperforming video content by over 1 percentage point.
Details
Industry benchmarks confirm carousels lead all formats at 0.55% average ER, so increasing carousel output relative to Reels can directly protect and grow the overall 4.23% account ER. Shreya Gaur should aim to make at least 50% of the next 10 posts carousels, using multi-slide formats like tutorials, lists, or before-and-after sequences to maximize swipe-through signals.
