Shift Content Mix Toward Reels
The Reels ER of 85.76% dwarfs the overall Posts ER of 2.43%, showing this format is where Shreya Heda's 40,977 followers actually engage.
Details
Since industry data confirms Reels get higher reach for accounts under 50K followers, increasing Reels frequency relative to static posts should lift the blended ER above the current 2.47% micro-tier average (benchmark range: 2.5-5%).
