Shift Budget Toward Posts Over Reels
Posts are outperforming Reels by a significant margin — 1.64% ER vs 0.64% ER respectively.
Details
Since nano creators (under 10K followers) should be targeting 3.5–8% ER and Posts are already closer to that benchmark, Shradha should prioritize publishing more static posts and carousels to pull the overall account ER up from its current 0.83%. An audit of the last 22 posts to identify the top 5 by engagement will allow for the reverse-engineering of their format, caption length, and posting time to replicate that pattern consistently.
