Shift Posting Strategy Toward Reels
Reels are generating a 712.24% engagement rate compared to just 0.82% on posts, yet the overall account ER sits at 0.89% — well below the 2.5-5% benchmark for micro-tier creators.
Details
Since Reels also get higher algorithmic reach for accounts under 50K followers like Ola Dada (27,464), prioritizing Reels as the primary content format is the single highest-leverage move available. Aim to publish at least 3 Reels for every 1 static post in the next 30-day content cycle.
