Shift Posting Mix Toward Carousels
Spence Lee's Posts ER (2.37%) is already outperforming Spence Lee's Reels ER (2.20%), signaling that their audience responds more strongly to static or carousel formats.
Details
Industry benchmarks show carousels lead all formats at 0.55% average ER versus 0.52% for Reels, so leaning into carousel content aligns both their existing data and platform-wide trends. Aim to replace at least 2 of every 5 Reels with a carousel this month and track whether their median likes climb above the current 1,183.
