Shift to Reels to Maximize Reach
The current engagement rate of 0.33% is significantly below the 2.5-5% benchmark for micro-tier accounts, and Reels are proven to get higher reach for accounts under 50,000 followers like Shopino 24 at 23,215.
Details
Industry data shows Reels average a 0.52% ER versus 0.45% for static images — prioritize publishing at least 3-4 Reels per week to capitalize on algorithmic reach and close the gap on the benchmark.
