Shift Feed Strategy Toward Reels
Their Reels are dramatically outperforming their static posts — a 700.75% Reels ER versus a 1.77% posts ER signals that their audience responds far more to video content.
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Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (Anna Shoffit | Florida Travel & Lifestyle has 46,132), prioritizing Reels in their posting cadence is the single highest-leverage move Anna Shoffit | Florida Travel & Lifestyle can make right now. Aim to make at least 60-70% of their new content Reels to capitalize on this algorithmic and audience advantage.
