Shift Posting Mix Toward Reels
Reels are generating an 8.12% engagement rate compared to just 0.71% for posts, an 11x performance gap that demands a format shift.
Details
Since Instagram's algorithm prioritizes Reels reach for accounts under 50K followers — and Shiwanshi | Beauty & Lifestyle Creator is at 43,452 — increasing Reels output should directly expand non-follower reach. Aim to make at least 70% of the next 10 uploads Reels to capitalize on this algorithmic advantage and push the overall account ER closer to the 2.5-5% micro-tier benchmark.
