Prioritize Feed Posts Over Reels
Static/carousel posts are pulling a 5.06% ER compared to just 3.63% on Reels, indicating the audience is responding better to feed content.
Details
The posting cadence should lean more heavily on posts (carousels/images) while testing fewer Reels, since chasing the 'Reels get higher reach under 50K' benchmark isn't translating into engagement for this specific audience yet.
