Shift Posting Strategy Toward Reels
Shivani Verma🪽's Reels are dramatically outperforming their static posts — Reels ER sits at 382.57% compared to their overall account ER of just 0.29%, which is already well below the 2.5-5% micro-tier benchmark.
Details
Since Instagram's algorithm prioritizes Reels reach for accounts under 50K followers (Shivani Verma🪽 has 42,042), committing to at least 70% of their new content as Reels is the single fastest lever to close the gap with industry benchmarks.
