Shift Feed Strategy Toward Reels
Shin ✨'s Reels are dramatically outperforming their static posts — 28.28% ER on Reels versus just 0.63% ER on posts, a gap that is too large to ignore.
Details
Aim to convert at least 60-70% of Shin ✨'s upcoming content calendar to Reels to capitalize on this performance delta. Given that Shin ✨'s overall account ER sits at 0.75% against a mid-tier benchmark of 1-2%, consistently leaning into their strongest format is the fastest lever to close that gap.
