Shift Post Mix Toward Reels
Shikhar Sachdeva | Fashion | Lifestyle | Fitness | UGC Creator's Reels are already outperforming their static posts at 3.51% ER versus 1.56% for posts — a 125% difference in engagement.
Details
Since accounts under 50K followers get higher reach from Reels, aim to make at least 60% of their weekly content Reels to capitalize on this algorithmic advantage and close the gap toward the nano-tier benchmark of 3.5-8% overall ER.
