Shikhar Dhawan's InstagramEngagement

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shikhardofficial
Shikhar Dhawan

@shikhardofficial · 20.1M followers

0.00%

Top 20% of creators your size

Your audience is 2x more engaged than average

$5K-$25K per post

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LowAverageGoodExcellent
222.6K
Median Likes
338
Median Comments
21
Posts Analyzed
$5K – $25Kper sponsored post

Based on 20.1M followers · 1.11% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @shikhardofficial to find brands, write emails, and help you close deals.

Your post rate

$5K-$25K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @shikhardofficial's $5K-$25K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @shikhardofficial's instagram audience is a fit and ask for $5K-$25K per post.

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Close deals for me

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Double Down on Reels Production

The Reels ER of 1.68% significantly outperforms the Posts ER of 1.1%, meaning Reels are already driving 53% more relative engagement on the account.

Details

Given that the overall ER of 1.11% is already rated 'good' for the macro tier benchmark of 0.5-1%, consistently shifting the content mix toward Reels could push the ER further above the benchmark ceiling. Aim to publish at least 3 Reels for every 1 static post to capitalize on this proven format advantage.

Move 02

Fix Comment Volume Urgently

The Like/Comment ratio of 231.8:1 is a red flag — with a median of 222,577 likes but only 338 comments, the audience is passively consuming rather than actively conversing, which suppresses algorithmic distribution.

Details

Add a direct, specific call-to-action question in every caption (e.g., 'Comment your answer below') to convert even 0.5% of likers into commenters, which would more than double the current median comment count. Since 73% of brands prioritize engagement rate over follower count, improving comment depth directly strengthens the brand deal negotiating position.

Move 03

Publish a Rate Card to Close Deals Faster

The estimated brand deal value of $5,000-$25,000 per post, combined with an above-benchmark ER of 1.11% for a 20M+ follower account, gives Shikhar Dhawan strong leverage to formalize pricing.

Details

Creators with published rate cards close deals 40% faster, and with Reels commanding a potential 20-40% premium over standard feed post rates, a structured rate card separating Reels, static posts, and usage rights (which add 25-50% to base rate) could meaningfully increase the average deal value. Create a one-page rate card segmenting these formats and share it proactively with inbound brand inquiries.

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Shikhar Dhawan's Instagram Engagement Rate: 1.11%