Double Down on Reels Production
Shijina Joseprakash's Reels are dramatically outperforming their static posts — 36.74% ER versus 6.06% for posts — making Reels their single highest-leverage content format.
Details
Shift Shijina Joseprakash's content calendar to prioritize Reels as their primary format, aiming for at least 70% of new uploads to be Reels. Given Shijina Joseprakash's 71,848 followers sit in the micro tier where the benchmark ER is only 2.5-5%, their Reels are already performing at roughly 7x the industry average, meaning more Reels directly compounds their overall 10.37% account ER.
