Convert Comments Into Conversation With CTAs
Shibii's like-to-comment ratio is 148:1, meaning likes are vastly outpacing comments despite their strong 22.12% engagement rate.
Details
Add a direct, specific question or poll sticker to every post caption to actively pull comments up — even a 50% improvement in comment volume would meaningfully strengthen their engagement signal to the algorithm and to brands, since 73% of brands prioritize engagement rate over follower count.
