Shift Budget Toward Reels Immediately
Shibbukianjali's Reels are generating a 15.0% engagement rate compared to just 0.7% for standard posts — that is a 21x performance gap they are not fully exploiting across their 23 analyzed posts.
Details
Given that their overall account ER sits at 0.68%, which is below the 1-2% mid-tier benchmark, prioritizing Reels in their content calendar is the single fastest lever to close that gap. Aim to make at least 60-70% of their new uploads Reels until their account-level ER climbs above 1%.
