Shift Posting Mix Toward Reels
The Reels ER sits at 347.72% versus just 12.39% for standard posts — a massive gap that dwarfs the industry benchmark showing Reels average only 0.52% ER.
Details
Since Reels also get higher reach for accounts under 50K followers (Sheniah Menezes is at 4,491), increasing Reels frequency relative to static posts should compound the already excellent 18.19% overall ER.
