Shift Feed Strategy Toward Reels
shelby haas's Reels are dramatically outperforming static posts — 5.59% ER on Reels versus just 0.2% overall across 22 analyzed posts.
Details
Prioritize publishing Reels as the primary content format to close the gap between the current 0.2% account ER and the 0.5-1% macro-tier benchmark. Aim to make at least 70% of new posts Reels to compound that higher-performing format across 1.65M followers.
