Shift Posting Mix Toward Carousels
Their current engagement rate of 0.39% sits below the macro-tier benchmark of 0.5-1%, and their like/comment ratio of 118.8:1 suggests passive scrolling rather than active interaction.
Details
Carousels benchmark at 0.55% ER — higher than both Reels (0.52%) and static images (0.45%) — so restructuring their content calendar to prioritize multi-slide carousels that invite swipe-through behavior (e.g., step-by-step tutorials or listicles) can directly close the gap between their 0.39% and the 0.55% carousel benchmark.
