Shift Feed Strategy Toward Reels
Shay Nicole Regis's Reels are dramatically outperforming their static posts — 10.05% ER versus 1.25% ER on regular posts — meaning Reels are generating roughly 8x more engagement per piece of content.
Details
Aim to convert at least 50% of their upcoming content calendar to Reels to capitalize on this gap and push their overall account ER closer to the top of their mid-tier benchmark range of 1-2%.
