Shift Posting Mix Toward Carousels
The Posts ER of 10.77% significantly outperforms the Reels ER of 6.11%, suggesting the audience responds more strongly to static or carousel-style content.
Details
Given that the overall account ER of 8.14% already far exceeds the macro-tier benchmark of 0.5-1%, doubling down on the format driving 10.77% ER could push median likes well above the current 285,945. An audit of the last 24 posts should aim for at least a 60/40 split favoring posts over Reels in the next content calendar.
