Shift Posting Mix Toward Reels
Their current engagement rate of 0.68% sits well below the 2.5-5% benchmark for micro-tier accounts, and Reels are a direct lever to close that gap — industry data shows Reels get higher reach specifically for accounts under 50,000 followers like theirs at 26,097.
Details
Aim to make at least 50% of their next 20 posts Reels, tracking whether their median likes (currently 160.5) and median comments (currently 16.0) rise within a 30-day window.
