Shift Posting Mix Toward Reels
Sham Adeel | Luxury Beauty & Fragrance current engagement rate of 1.48% sits below the micro-tier benchmark of 2.5-5%, and Reels are their fastest lever to close that gap — industry data shows Reels get higher reach specifically for accounts under 50K followers like theirs at 14,396.
Details
Aim to make at least 50% of their next 20 posts Reels, mirroring the format that benchmarks at 0.52% ER versus 0.45% for static images. Track whether median likes — currently 202.5 — rise after 4 weeks of this shift as their leading indicator.
