Shift to Carousels to Lift ER
The current engagement rate of 0.11% is drastically below the mid-tier benchmark of 1-2%, meaning the account is underperforming by up to 18x.
Details
Industry data shows carousels average 0.55% ER — the highest of any content format — so replacing static or underperforming post types with carousel content is the single fastest format-level lever available. Shaina | Beauty creator should aim to make at least 3 of the next 5 posts carousels, using multi-slide storytelling or educational sequences to encourage swipe-through behavior and repeat visits.
