Shift Reels Budget Toward Carousel Posts
SHADOW BADDIES' Reels are underperforming at a 0.51% ER, which is below their overall account ER of 0.94% and barely above the industry carousel benchmark of 0.55%.
Details
Since carousels outperform Reels in engagement rate benchmarks and their posts ER of 0.93% already exceeds their Reels ER by nearly double, reallocating at least 50% of their video production effort into multi-slide carousel posts is a concrete next step. Aim to publish 3 carousels for every 1 Reel until their Reels ER climbs above 0.93% to match their posts baseline.
