Shift Content Mix Toward Reels
Shabina Mashood's Reels ER sits at 0.89% versus just 0.01% for static Posts—an 89x gap.
Details
Since accounts under 50K followers (the account has 44,917) get higher reach on Reels per industry data, prioritize Reels for at least 60-70% of weekly output to pull the blended ER (currently 0.06%) closer to the micro-tier benchmark of 2.5-5%.
