Revive Posts With More Carousels
The Posts ER is a standout 179.84%, while the Reels ER sits at just 0.35% — a massive gap that signals the audience responds far better to static or carousel content.
Details
Industry benchmarks show carousels average 0.55% ER versus Reels at 0.52%, but the data for Shadab 404 makes the case even stronger: lean into more carousel posts to replicate the engagement pattern already driving the 128.6% overall ER. Aim to shift at least 50% of the upcoming content calendar to multi-image carousel posts and monitor whether median likes hold above the current 2,945.
