Shift Post Mix Toward Carousels
The Posts ER is 16.53% compared to the Reels ER of just 6.54% — a 10-point gap that signals the audience responds far more strongly to static or carousel content than video.
Details
Given that industry benchmarks show carousels outperform Reels (0.55% vs 0.52% average ER), doubling down on carousel posts is the clearest lever to protect the overall 15.15% engagement rate. sethjarvis_ should aim to make at least 60% of the next 10 posts carousels, and track whether median likes hold above the current 18,692 baseline.
