Prioritize Static Posts Over Reels
Feed posts are generating a 51.06% ER compared to just 4.86% on Reels, a massive gap versus the industry benchmark where Reels (0.52%) and carousels (0.55%) perform similarly.
Details
Shifting the content mix toward more static/carousel posts and using Reels sparingly is recommended, since the audience is clearly responding far better to the standard post format.
