Shift Volume Toward Posts Over Reels
Selena Ruiz's Posts ER is 7.89% versus a Reels ER of just 2.45% — a 5.44-point gap that signals the audience responds significantly stronger to static or carousel content.
Details
Given that industry benchmarks show Reels only outperform in reach for accounts under 50K followers and the account is at 70,479, the reach advantage of Reels is less relevant to this account size. An audit of the current content calendar should aim to increase the share of posts relative to Reels until the Reels ER closes the gap with the Posts ER.
