Shift More Budget Toward Reels Content
The current engagement rate of 3.59% is already at the floor of the nano-tier benchmark (3.5-8%), meaning there is significant upside to capture.
Details
Industry data shows Reels get higher reach for accounts under 50,000 followers, and Sean McKinney | Hyrbid & Endurance at 5,142 followers sits squarely in that window. An audit of the last 20 posts should identify what percentage are Reels — then aim to increase that share, since Reels command a 20-40% premium in brand deals and are algorithmically favored for this tier.
