Shift From Reels to Carousel Posts
Reels are underperforming at 0.72% ER compared to the already-low overall account ER of 0.91%, and both sit far below the nano-tier benchmark of 3.5-8%.
Details
Industry data shows carousels average 0.55% ER versus Reels at 0.52%, but more importantly, carousels drive save and swipe interactions that compound over time — replace at least 2 of the next 5 Reels with carousel posts to test whether multi-slide formats lift the median engagement above its current baseline.
