Double Down on Reels Immediately
Reels are already outperforming static posts with a 4.32% ER versus 2.87% for regular posts — yet the overall account ER of 2.94% sits below the nano-tier benchmark of 3.5-8%, suggesting Reels are underrepresented in the 23 analyzed posts.
Details
Shift the content mix so that at least 60% of new uploads are Reels, since Instagram's algorithm gives Reels higher reach for accounts under 50K followers, which directly applies to the 3,261-follower account of Scott Logan Strength and Conditioning Coach. This single format shift has the clearest path to pushing the overall ER above the 3.5% nano-tier floor.
