Shift Budget Toward Posts Over Reels
Dr.
Details
Satabdee Smrutilipi's static and carousel posts are outperforming their Reels — Posts ER sits at 4.5% versus Reels ER at 2.97%, a 1.53 percentage point gap. Since their overall 4.26% ER already ranks as excellent within the micro (10K-100K) benchmark of 2.5-5%, doubling down on the post format that drives that number is the fastest way to protect and grow it. Aim to publish at least 2 carousel or static posts for every 1 Reel until their Reels ER closes the gap to within 0.5% of their Posts ER.
